Whatever be the form of government, winning elections and governance have largely depended on catchy slogans, especially the economic ones. Whoever said ‘man does not live by bread alone’ must be repenting how he went so wrong. From ‘workers of the world unite’ in 1848 to ‘achhe din’ in 2014, slogans laced with a tinge of economy and prospects of coins jingling in your pocket have enthused millions to choose a government or throw the unwanted ones out. A year before the 1992 US Presidential election, 90 per cent Americans approved George Bush’s job-creating economy. Bill Clinton’s campaign strategist, James Carville, re-hashed a phrase and coined a new slogan “It’s the economy, stupid”.