On January 11, Madhya Pradesh Chief Minister Shivraj Singh Chouhan is slated to perform BhoomiPujan for the Rs. 750-crore Coca-Cola bottling plant and food processing unit at the Mohasa-Babai industrial estate in Hoshangabad district. The proposed plant is just eight km from river Narmada. Billed as the biggest Coca-Cola bottling unit in India, the proposed plant will require one million litre water per day, according to the State’s industry minister Rajendra Shukla. On this day, the Narmada SewaYatra (Narmada pilgrimage) will likely enter into the district with the message to conserve each drop of the holy river.