gfiles magazine

November 30, 2019

Global Scan : Playing with the minds of VOTERS


IN 2014, Nix, a senior person in Cambridge Analytica, the defiled and defunct UK-based firm that was accused of manipulating elections in the US (2016) and the UK (Brexit), wanted to test the accuracy of its voters’ database. “Do we have their phone numbers?” Nix asked. Yes, he was told. He reached for the speakerphone, and dialed one of the numbers from the list of American voters. A woman said “hello” on the other side. “Hello madam, I am terribly sorry to bother you, but I am calling from the University of Cambridge.”

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