gfiles magazine

March 22, 2019

Bric a Brac : Publicity on public money


THE 17th Lok Sabha Elections 2019 is going to be a fierce battle between Narendra Modi-led BJP and Opposition Parties and Modi has the advantage as he has prepared for elections much in advance. Sources disclosed that the Government of India launched a publicity campaign about the programmes and policies declared and implemented by Modi in January itself. Modi’s advisors evolved a unique formula to kill the bird in the bush. The nodal agency Broadcast Engineering Consultants India Limited (BECIL), which implements the publicity campaign of the government, chose one prominent newspaper of India and two advertising agencies. 


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