Sanjay Baru alias Barugaru is a seasoned professional (he was a
journalist once upon a time). Many say that professionals generally don’t have
a loyalty factor in their genes; they move wherever their bread and butter are
earned. Sanjay Baru is not an exception to this. He was the Press Advisor to
former Prime Minister Manmohan Singh but moved out and wrote a book, The
Accidental Prime Minister: The Making and Unmaking of Manmohan Singh. Nobody in
the Congress leadership understood till now how Sanjay Baru got the job in the
PMO and who forwarded his name. Last year, Barugaru joined FICCI, which claims
to be the ‘voice of industry’, reportedly with the blessings of Finance
Minister Arun Jaitely. Barugaru is acting like his masters’ voice since he has
joined FICCI. This year’s budget briefing at FICCI headquarters was fabulously
arranged by Baru but the result left everybody puzzled. For the first time,
FICCI bought telecast rights of the Finance Minister’s speech to ETNow TV. Not
only this, FICCI restricted the entry of all other journalists from different
newspapers and TV networks. The impact was instant; except for Economic Times,
very few newspapers carried the advocacy of budget by Arun Jaitely the next
day. FICCI President Rashesh Shah, Chairman and CEO of the Edelweiss Group,
does not know what to do with Barugaru’s eccentric behaviour.
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