It was indeed a mega media PR exercise, the biggest ever conducted by the BJP. The context was Prime Minister Modi’s completion of three years in office on May 26, 2017. It is needless to say, that the BJP is at a peak, having captured majority of the States besides ruling at Centre with total command. It was cause for celebration. The BJP conducted a two-day-May 27 and 28-media show highlighting the achievements made by the Modi regime during the last three years. The venue was the government-owned Ashok Hotel in the Capital, with BJP Chief Amit Shah calling the shots and holding informal consultations and interactions with the who’s who in media.