When we are confronted with the evidence in any matter, for
example a personal or a political issue, the cognitive process in our brain is
immediately activated. But surprisingly, the neural circuits in the brain
that are normally involved in reasoning or logic do not participate in this
process. In fact, when the brain arrives at a certain conclusion which
makes us emotionally comfortable, we get the rewards in terms of joy or
pleasure and get massively stuck to that conclusion as our own view. This is the
finding of a scientific study reported in the Scientific American
recently.Perhaps this hypothesis explains the obdurate extreme views some of my
senior colleagues hold concerning the dress, gait or stubble of the Prime
Minister. These worthy gentlemen leave no opportunity to berate the decision of
the Prime Minister to replace high denomination currency.
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