COVER
STORY
whither
dd
gopinath menon
My
interactions with Doordarshan started back in 1989, almost 25 years ago. I was
a Senior Media Planner with Mudra Communications and it was imperative for
planners to be oriented with all the operational aspects of media. Hence, I was
put under the stewardship of the Media Controller, DD, R Nair, in this case.
Nair was a man of few words and was very caustic in his behaviour. He had a
very cut-and-dry approach and was generally not welcome in social gatherings of
the agency. One day, over a spirit beverage, he opened up with me. He said,
“The main reason I am like this is because of my dealings with Doordarshan and
its people.” I never understood, till the time he took me to Mandi House to
meet all the people connected with advertising and marketing. They had dull and
sullen faces, not pleasant and not happy at meeting someone for the first time.
In fact, they were reticent and senile in their conversations.
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