gfiles magazine

July 10, 2014

Bringing tourism back on track


Governance
policyashwanilohani

at this crucial juncture in the life of the nation, it is of essence that the national perspective on tourism does not remain confined merely to figures of foreign tourist arrivals—figures that conceal more than they actually reveal.  Another fallacy is related to promotional advertising. Our sheer inability to appreciate that the bottleneck in so far as foreign tourist arrivals is concerned, is not the inability to showcase but the excessive load factors on the flights plying between our country and the rest of the world. Hopefully, the momentum to create large airports shall continue as only that will impact the numbers in the real sense.
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