gfiles magazine

May 12, 2014

Comedy of campaigns

humour mk kaw
Narendra Modi’s realpolitik came to the fore in his treatment of the Lokayukta appointment. From 2003 to 2013, he did not permit the post to be filled.
The elections that we saw this time around were one long laugh. Even those of us who are born sour pusses and cannot see the humour in a situation despite packaging by Raju Srivastava or Kapil Sharma and loud canned laughter will also agree that we have been witnesses to the ultimate comedy show bordering on farce.
Look at the way the BJP conducted its campaign. There was a single motif; the adulation of a single individual. Just as Sachin fans chanted, “Sachin, Sachin!” at the time of his retirement, the devotees of the demi-god, Narendra, chanted, “Modi, Modi!” even at the beginning of his campaign. The religious flavour could also be tasted in the “Namo, Namo!”mantra...Read more

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