gfiles magazine

April 16, 2014

ADVERTISING | Whither Advertising Agency? | By gopinath menon

trends gopinath menon

Whither Advertising Agency?
The unfortunate erosion of advertising agencies in India

As a college student at the University of Delhi, I always looked at the world of advertising as a factory for building dreams. Ads fascinated me and hence I had a curiosity to know more about the people who created them and ensured that they were seen by many. I also was one of the fortunate ones to have joined the profession in the late1980s.... Read More

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